Brand: Reflux (Rewinding & Refurbishment Division) Location: Chennai (Head Office) – Pan India travel involved Experience Required: Minimum 5 years in Capital Equipment Marketing Industry: Industrial Equipment / Capital Machinery / Engineering Equipment About the Role: We are seeking an experienced and dynamic Marketing Manager to lead the marketing and brand development of our new Reflux Brand, focused on rewinding, refurbishing, and service of Electro Lifting Magnets, Rectangular Lifting Magnets, Magnetic Separators and related magnetic solutions. This role is critical in building our new brand, generating leads, developing market presence across India, and eventually leading a state-wise team of marketing professionals.
Key Responsibilities (Scope of Work): ? Brand Development: Spearhead the branding, positioning, and promotion of Reflux as a trusted service brand in the industrial magnet market. Work with design and content teams to create brochures, case studies, presentations, and digital assets. ? Product Understanding: Develop in-depth technical knowledge of Electro Lifting Magnets, Magnetic Separators, and other related products and services. Liaise with the technical team to stay updated on product advancements and service offerings. ? Market Research & Lead Generation: Identify target industries and customers across India for rewinding and refurbishing services. Generate qualified leads and initiate B2B engagement strategies. ? Sales & Marketing Strategy: Develop and implement sales and marketing plans to achieve business growth. Coordinate campaigns, exhibitions, and on-ground marketing activities. ? Client Relationship Management: Build and maintain strong client relationships for repeat and referral business. Regularly follow up with prospects and ensure client satisfaction post-service. ? Pan India Travel: Visit clients across various states to conduct presentations, inspections, and service discussions. Attend industry exhibitions and trade events. ? Team Building & Leadership (Future Scope): Set up and lead a state-wise marketing team. Train and mentor junior marketing professionals under the Reflux brand. ? Reporting and Coordination: Provide regular performance reports, market feedback, and competitor analysis. Coordinate with internal departments – Service, Production, Design – for timely delivery of solutions.
velsun